He and his collaborator, Lisa Birnbach (author of True Prep: It’s a Whole New Old World), is on a mission to spread "prep" in a big way: A global domination sort of way. This 800 square feet pop-up house will be making its way from city to city showcasing Tommy Hilfiger's 60 piece Prep World collection. Besides his collection, there will be vintage pieces for sale too.
What an interesting marketing strategy! Can't wait so see the result. Hope it comes to Portland!
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| Photo: Getty Images, Source: Style.Com |
“Prepsters aren’t too serious about fashion. They want to be casual about fashion, a bit rumpled, but still fun and put together. It’s more a state of mind, and I think that’s why it has become so widespread.” - Tommy Hilfiger, to Style.com
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| Photo: Getty Images, Source: Style.Com |
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