Tuesday, June 7, 2011

The Know: TOMS Eyewear & One for One Evolves

"Sight is a fundamental need..." Blake Mycoskie

It all started as a cause to help those less fortunate by providing them with a pair of shoes.  Mycoskie intuitively combined philanthropy and entrepreneurship into a well oiled and successful business model.  So what has changed? With all business, reinvention is key.  So, Mycoskie is reinventing TOMS by expanding his business into eyewear.  Don't worry, his One-for-One will continue along with this too.

The sunglasses are made in Italy and has three styles: Classic 101, Classic 201 and Classic 301.  The 101 are like Ray Ban wayfarers, 201 are large and round while the 301 are like aviators.  There will be a variety of colors for each design.  The cool part? The temple of each pair will have hand painted color and white stripe.  This represents the bond between YOU (the consumer) 
and the person YOU are helping.

The price tag is $135.  You may think that the price is a little high but on average a good pair of shades cost about $90-$130.  The cheapest pair of Ray Ban is about $130.  So if you're shopping around for a pair of shades anyways, be sure to check out TOMS too.

TOMS is partnering with the Seva Foundation to provide eye health for those with 
visual illnesses in developing countries. 

To read more about TOMS path to success and how Mycoskie has stuck to his true grit to help those in need, read the full article at HuffPost.

source: Huffpost

1 comment:

  1. just link you from chictopia,,,^^
    nice post, I love wearing sunglases, but this Tom's collection, i just hear it from you :)


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