The Know: Urban Outfitters Deisgned by Pratt Institute

Summer times for most college kids across the U.S. means sleeping in and no cramming for finals.  But for nine Pratt Institute students they spent their summer days competing to design a winning dress for Urban Outfitters. 

Six weeks passed and each participants have had the chance to present their sketches and creations to the UO dress buying team.  Dress buyer Robbin Choi and executive design director Gayle Smith picked the three winning designs now available on Urban Outfitters for fall.

Check them out at Urban Outfitters....

My favorite is the long, black jersey maxi dress.  It was designed by Simone Kurland for Silence & Noise.  I love the simplicity and elegance of it.  You can dress it up for night time or down for the day, just like how the model is wearing hers in the pic. above. 

Robbin say it best below....

"I think each student really considered the wearability of the garments while making sure that they are all unique," Robbin says. "They are all dresses that can flip the switch from day to night, depending on how the girl wears it. I can't wait for these to get into stores."