Thursday, April 14, 2011


Who would have thought Abercrombie & Fitch have been around for over three centuries? THREE Centuries! David T. Abercrombie and Ezra Fitch founded the company back in 1892 as a sporting good store.  Their brand was successful together then there was a split up and it stayed as the "Fitch Years" for a bit.  When Fitch retired, the company went through various managements and almost failed in 1977.  Limited Brands bought it in 1988 and appointed Mike Jeffries to put the business back on track.  And he did.  Jeffries revolutionized the brand into an upscale youthful fashion label.  Having a strong foothold in the U.S. retail market, Abercrombie & Fitch is now taking cautious steps on to global expansion.

Some famous peeps seen wearing A&F are John F. Kennedy, Teddy Roosevelt, Amelia, Earhart, Greta Garbo, Katherine Hebpurn, Clark Gable, and of course The Beckhams.

If you were to go to Abercrombie what should you focus on? Yes, they have tons of T-shirts, graphic T's, shorts, denim, and on and on and on.  What you need to know is this:  Cargo shorts.  By far, Abercrombie has the best cargo shorts out there.  The price is pretty reasonable and well worth the quality.

Besides cargo shorts, go here for their well made and multiple selection of plaid button-up shirts.  They make them not only for winter but in Spring/Summer too.  

Their denim skirts are pretty nice as well.  The quality can't be beat and the cut is timeless.  I have one that I bought over 6 years ago and I can still wear them.  Denim just don't go out of style that much, it all depends on how you dress it up.

The only thing left is to exit A&F in style, carrying their famous shopping bag...

Yeah, I have no problem with this but guys don't you want a bag with some girl's abs on it? C'mon A&F, make things uni-sex.

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